Religiosity at a profit? How has the quest of generating profit off the religious fervor of peregrinos impacted the spirituality of this medieval walking ritual? In previous writings I refer to “an ethics of place” arguing one cannot fully understand unless one shares the physical space of others. This concept of presente (present) is rooted in the liberationist understanding of solidarity. Accompanying US peregrinos, sharing in their journey, the faith (or lack thereof) which led to this moment of walking, the hardships entailed, and the joys that comes with it, will allow me to better grasp how this ancient spiritual practice been commercialized. Specifically, who has the economic resources to walk and not work for over a month? Is this spirituality for all or tourism for some? Ethnographic interviews of North Americans will explore how walking shapes their faith and impacts their pocketbook. The el camino movement – both the movement of the body as a spiritual act and the movement of the collective as a possible religious or political act will be studied seeking a link to profit-making. Hence this ecclesial ritual will be examined trying to understand if it is simply tourism or if it holds any significance for ethical and moral formation today. Does walking lead to prophets or profits? Does walking lead to more conservative or liberal political and economic sensibilities? Through ethnographical work I intend to explore cultural memory, connecting the stories of modern peregrinos with historical stories of medieval peregrinos and the physical locations that their walk takes them through. Embodied expressions such as prayer, meditation, music making, movement, material culture is explored to discover how new knowledge is constructed within a neoliberal order. The success of the project is measured by the publication of an academic book exploring the economic links to the peregrinos's lived religion, and by producing an educational documentary to accompany the book.