The religious history of the United States demonstrates that faith has been expressed not only within churchly institutions but also by means of popular and consumer culture. Since the late 18th century, American Christians have integrated devotion and recreation by frequenting sites of value-laden amusement. This study analyzes the tourism industry of Branson, Missouri, a town that attracts seven million visitors per year, and situates its offerings in relation to American camp meetings, chautauquas, and other venues that have merged religion and leisure. Employing an interdisciplinary method grounded in cultural studies and ethnography, it charts a century-long continuity of Christian-themed Branson attractions inaugurated by Harold Bell Wright’s place-defining novel The Shepherd of the Hills (1907). Furthermore, this investigation documents a distinct set of spiritual, civic, familial, and pastoral values that have been and continue to be persistently encouraged within the region’s variety show theaters, theme parks, and outdoor dramas. Through highlighting this intersection of sacred and secular with the use of qualitative data, my project calls attention to under-studied popular religious experiences, problematizes secularization hypotheses, and explores the ways that this unique junction helps Branson residents, performers, and pilgrims craft an intelligible existence.