My dissertation is an ethnographic study of conservative Christian participation in faith-based outreach programs, based on focused research on evangelical compassion ministries among upwardly mobile members of two suburban megachurches in Knoxville, Tennessee. How is daily practice of evangelical outreach affected by ideological ambiguities produced by the combination of biblical principles of compassion and conservative notions that stress individual accountability over conventional welfare schemes? How do these ministries reflect the highly stratified regional culture of Appalachia? What theological and political agendas do outreach volunteers bring to the public sphere through civic-evangelical activities? How do corporate marketing principles, which have been instrumental in the proliferation of megachurches in the U.S., influence the mobilization of human and material resources for outreach purposes? Through fourteen months of fieldwork, including participant-observation, archival research, social network analysis, and in-depth interviews with at least eighty individuals, I track the planning and implementation of programs designed to serve disadvantaged and non-evangelical communities. I analyze personal and official church narratives in which outreach experiences are evaluated. This is a case study exploring complex social dynamics of religion and organized altruism and providing grounded theoretical insights on the intersections of political-economy and religious subjectivity in America under late-capitalism.